I found this video for childline on youtube I think its a good way of getting people to donate money because this will help ensure that all calls can be answered because sometimes they can't and that could be the time when a child needs it most. It's kind of a guilt trip but I guess its effective! The beginning of the ad kind of relates to both kids and adults. It shows children how they can talk to someone on the phone but at the end it shows a child dead just because they couldn't get help. No-one wants that. And if you found out about it and realised you could have done something to help you would feel so bad. This shows how effective an ad can be from the childs perspective as opposed to the adults. Hearing the childs voice makes the ending even harder.
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