These are my character designs for the 16-34 year olds. I have used a teenager and an adult to show the variation of the audience, and also the mum who is also very different.
I have decided that they should have yorkshire accents as in the brief it says 'northern warmth not london aloof' and also the yorkshire accent sometimes sounds comical especially in contrast to the mother who i have decided should sound like a 50's fairy liquid advert. I think that would be quite funny as at the end its like she's selling itv as she would fairy liquid.
like this
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