Responsive

What i would like to get out of this brief
-I would like to improve my drawing skills
-get better at understanding and digesting briefs
-enter a competition for the first time
-learn to come up with ideas quicker
-design something that maybe doesn't stay digital
-build a portfolio
-collaborate (also with people that aren't creative like scientists and engineers to inform your practice)

what my group wants to get out of this brief:
-Money/prizes
-competitive situations
-Exploring target audiences+market research
-Challenge yourself + go out of your comfort zone
-Trying to stand out +be recognised
- See our work being used in a commercial format
-create an audience for your work
-producing work to a strict deadline
-analysing briefs+ identify what your strengths are
-Find new places to source live briefs

-competition brief=if you enter a competition. fixed deadline
-live brief a client that comes to you and you get payed. potentially a moveable deadline

Why are competition briefs useful?
-Money/prizes
-Exposure of work to a larger audience- links to industry-national recognition
-Strict deadlines
-more control and input to the work
-Briefs are more open to creative interpretations
-Independent self discipline- finding your own briefs
-control over collaboration
- Get to see a range of responses to the same brief-inspires you but also makes you think your works rubbish
-Freedom of choice
-driving standards up- work harder to win
-creates an environment where you can take risks

If something looks really popular- your going to have looooods of competition

Fedrigoni calendar brief
problems: 
-people don't know about this paper
-
qwerty
1second
11second

For next lesson:

check out the ycn website
look at d&ad when its out
come back with current YCN brief that you want to work on for a couple of months
base decision on discussions today.

whats the problem?
whats it asking you to do about it?
whats it asking you to achieve?
who will it benefit?
who is the audience?
what are you expected to communicate to them?
How will that message idea or concept be delivered?