I think it was of most interest to me out of the briefs on the website and I felt that perhaps it was something i could do and also i missed out on doing the ident brief in a previous project because i chose to do a campaign and from that I realised I don't want to do another campaign which a lot of theses briefs are so that narrowed it down a lot.
What do i want to get out of the brief?
I want to try and make something more commercial hopefully comical that will advertise which is something I've not tried before. This will give me something extra to add to my portfolio. Also if i do an info graphic that will be something new too as Ive not tried that before
What do i need to produce in response to the brief?
I need to produce a live action or animation or gif or any kind of moving content that lasts up to 90 seconds that will grab the attention of an audience 16-34 years old that will show that itv2 has changed for the better and may be more what they want to watch now. I can create a single piece or a series of pieces.
What do i want to produce in response to the brief?
I would like to produce and animation or an info graphic showing the changes of the channel. Hopefully in a slightly humorous/tongue in cheek way if i can to go along with the channel.
ANSWER THESE QUESTIONS FOR EVERY BREIF YOU DO
My response for my chosen brief
5 most important words
-Short
-moving
-change
-audience
-entertainment
5 most important considerations
-Target audience
-tone-comic,outragous, right side of wrong, tongue in cheek
-dont be limited to current colours and themes
-can be broadcast on other channels
-not too serious
5 related products
-sofa
-television
-comedy show tickets
-laptop/tablet/phone
-tea/coffee/drink
5 related places
-living room
Other persons response to my brief
5 most important words
-younger
-outrageous
-colourful
-tongue in cheek
-enteretainment
5 most important considerations
-they wish to appeal to young 20 somethings
-90 second max length
-it may be a set or series
-tonal considerations- tongue in cheek
-ignore current aesthetic themes on channel
5 related products
-stings
-posters
-television
-remote
-laptop/pc
-tablet/phone
5 related places
-the north
-living room
-bedroom
-online environment
-cinema, cafe, bar
Benefits of finding similarities
-on the right track
-understand the brief
-more aware
-collective of idea
-easily understandable brief
-bounce questions off each other
-potential for collaboration
-reassurance
-clear starting point
negatives
-predictable
-potentially boring
-obvious
-too easy
who is the audience?
16-34 year olds
who should the audience be?
Anyone who watched television over the age of 16 that likes comedy and entertainment
who could the audience be?
Anyone of any age that has this channel on their TV. Possibly people that used to watch the show and stopped because they didn't like the girly content.
why?
because if you switch to that channel and are watching it your going to see it no matter who you are.
what do they do?
where do they go?
-gives you a sense of the kind of things you need to do in terms of solving the brief
what do they buy?
what do they want to be?
RESEARCH- to make in informed decision and not offend anyone
next session
-complete a project proposal
-try to be specific
-contextual references of initial ideas
-something thats like what is in your head for the brief
-print them out
-storyboards
-pitching proposal-needs to be clear with visual evidence
-start finding other briefs and use these questions on blog
-start finding other briefs and use these questions on blog
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