responsive

I wasn't really sure who I wanted to work with. I definitely wanted someone with better illustration and character design skills than myself as I want my work to look nice and professional but I wasn't bothered whether that person came from illustration or animation. Later in the week I received an email from an illustration student asking all of the animation students if they would like to work with her and I had a look at her work and really liked it so I said I would like to work with her.

Aggie and I have chosen the WWF brief as when we came to the table, that was the common brief and both seemed to have similar ideas for it. She seems very nice and also seems hard working and organised so I hope this will be a good partnership.

What problems are identified in the brief?
-Wildlife population has decreased by 52% since 1970
-We our taking more than nature can replenish and jeopardising our own future and planet
What i believe the problem is
what humans are doing is affecting the animal population and we need to show people this so it stops.


What is the brief asking you to do about this?
-Inspire a new generation to understand that we all have an impact on our planet and an effect on the earth.
-find a way to show people that the we need the planet and the planet needs us -Take the living planet report findings and make them relevant and accessible to the 'always on' generation

What is the brief trying to achieve?
-Get our generation to understand that everything we do has an effect on our planet and if we carry on the way we are, we won't have a planet.

Who will it benefit?
-All living things everywhere for generations to come
-The earth
-WWF

Who is the audience?
-14-24 year olds

How will this message be delivered?
-In a way that is accessible to the always on generation
-Animation up to 2 mins long

Can you see any problems responding to the brief?
-having enough time to do it

why did we choose this brief?
-It gives opportunity to combine mine and Aggies skills effectively
-We are both interested in animals and conservation
-We both chose this brief and think it has a lot of miles in it


important things

-No talking animals
-Up to 2 mins long
-Use the WWF logo in brief pack


Things we need to do
-Look at the living plant reports from 2014 and dissect what we would like to use
-RESEARCH
-look at existing campaign/wildlife 

ideas
-animation
-pretty
-animals
-idea animation where it turned into a light bulb
-polar bear catching a fish and falling of the ice cause it disappeared