painting wieghts
b is brush
put opacity at 1 but value at zero so its black and means it has no influence
create nurb cirlce
snappt o elbow joint (v)
rotate 90 degress in z
dreates controller
modify freee transfromations
edit delete by type
history
select both skeleton and controller click constrain
orient
orient constrain options
click y
cos it can only move 1 way
creat cv curve tool
draw around hand
hand controller
shift select joint
constrain
orient
all cause wrist moves alll over
modify
add attribute
fist
keyable
data type=float
min 0
max 10
edit
set driven key
load driver
select attribute (fist)
key at 0 (hand neutral flat)
set value to 10
select all finger joints at once cause they all move in the same direction
key
load driven
wanting to frame thumb
key at 0 roatae y
first at 10
move thumb to where it should be
hit key
skeleton
ik tool
current solver
click shoulder and wrist
left arm name
Today we had to show our pitch boards to the class. First of all we had to create some questions that we wanted to ask people. Ours were: 1. Which colours do you think would be best suited for the project? 2. Does it fit the target audience? 3.Do you think the idea is engaging? 4.Are the Pitch boards too plain? 5.Any suggestions? 6.Does it need anything else to show our idea?
The responses we got were actually quite useful: -Like the infographic idea -2 minutes might be a bit ambitious but will work nicely -Like the colour schemes -Could relate to the audience by using technology in the animation -Initial idea has potential but fluidity might require a bit too much time for a 2 min piece -Cool idea -Single line to signify interconnectivity is an effective solution -Is it too simple for 2 minutes? -Could have more coloured/textured areas but always return to the line -Love the layout of the boards-very professional -2 minutes might be too long and create too much work. -Love the idea -Like the idea of the world unraveling into a human figure -Explain last bullet point on initial ideas, why column, not sure what it means -Colour scheme, blues greens browns, shades, earthy brown colours in background -Any concept work/ideas? -Isn't too clear what it will actually look like -I like the 3rd column of colours and 2nd background option -Not much of a specific idea -Boards are good -Bright colours and graphicy pictures would not work for the audience -What information is going to be presented in your animation? -Colours- I think you should use greens and browns and maybe a blue if your going to be doing a globe -2 mins might be too long, motion graphics is quite hard to keep someone interested for 2 mins with pure factual information -Might be better looking at the minute mark -3rd colour chart and 2nd background Boards are nice and professionally laid out. But there isn't much to show about your actual idea, storyboards etc -I like the simplicity-works well -It definitely reaches the target audience -The text could be reduced to make room for more concepts/images What we have taken from this: -The animation needs to be about 1 minute (we only but max of two minutes on the presentation cause thats what it said on the brief and we hadn't decided yet) -Need some concept art/storyboards. I think when we have these, there will be less need for the amount of text because the text was explaining our ideas that we hadn't yet visualised -Theres a typo on the why column- need to check better next time -Chosen colours should be greens browns and maybe a blue, from the 3rd set of colours. -The second background should be used. It has shown us what people like and don't like and how our pitch boards went down which is good practice to help us figure out what needs to be on them and what doesn't. People like more visual things but a bit of explanation.
Today, Aggie and I met up to switch ideas and research and to create our pitch boards. Unfortunately we are both finding it difficult to collate researched information as there is just so much to go through so as a result we are a little behind on properly planning the animation i.e a storyboard. We have agreed that by the end of next week the research needs to be done and decided which parts we want to use. On our pitch boards we decided to put a bit of the brief, a bit of research, examples of our inspiration, examples of the test animation and words describing what we are doing and why, then a selection of colours and textures to choose from. INSERT IMAGES HERE
Today I went to and After effects lesson and i came away with what i think is a better way of doing our WWF animation. Before, my technique was to draw out the whole thing and then frame by frame use the eraser tool and make it look like its been drawn on photoshop using the video timeline. However this new way I believe will be more than twice as fast and so much simpler. Its on after effects. There is a brush tool which allows you to draw free hand, then down on the bottom right, there is a 'write on' option and basically this puts your brush strokes on a timeline so just records what you have just drawn! so it does what i was trying to do without all the erasing and frame by frame nonsense! I am so glad I found this I think it is going to make this project a million times easier! I do however need to figure out how to get an image that I can trace over so I get nice clean images that are how they are supposed to look for example, to make them look like Aggies drawings. Im sure I can just go down to the AV suite and ask Matt for a hand on that though. Im quite excited now! here is just a very simple test animation so show the result that I made in literally 5 minutes as apposed to the hours that the previous one took.
Okay so this is my storyboard for my idea. I haven't decided yet whether I will be using voice over or subtitles. I will be researching more in depth the statistics of what i am showing so it will be factually correct. I think this will work okay. I may do pixillation for the human eating a sandwich but again, that is undecided. It may look nice with film. I plan to make my drawings of a much higher standard and more professional and aesthetically pleasing.
1) This documentary animation is about human right in Zimbabwe. It tells a story through a womans perspective that actually went through it, using her own voice. I think this makes us have more empathy because its like we are there. The simple images work well with the voice over as she describes what happened and the images just back it up. There is no need to show graphic details as it is hard hitting enough without being grousome. Doing an interview with the person who's story you want to tell and recording them is a very good way of getting factual information. It comes straight from the source and you can't stray from what they have said. This reminds me of a visiting speaker we had who showed us their animations from the holocaust using real peoples voices and animating their story. I think this is a fabulous way of evoking empathy and sharing a story.
2)This documentary also has a voice over. It is very clear using language that everybody can understand. This time, we see animated diagrams to back up and explain what they voice is saying. This really helps let what he is telling you sink in and you are more likely to understand it. The pace is very slow and peaceful with nice music playing quietly in the background. I found this very interesting and i think the use of diagrams is a very good way of explaining information given orally.
3)This is an inforgraphic/ motion graphic. It uses type and diagrams to put forward facts and information. There is no voice over on this one but it has a music track with no words. Personally i like the visual style of this animation as it moves nicely and looks clean and is something I would like to learn however I found it difficult for the information to sink in in this format because there appears to be a lot going on sometimes. With this style you would have to guide the readers eye to where you want them to be looking and reading. I think this is something to consider for the future but not for this project.
Some examples of using 2D animation with live action footage include who framed roger rabbit (1988), and space jam(1996). 2 very successful, very popular movies. I think the secret to making the two things look like they interact if probably the use of shadow and reflection, making it look like the animated thing is actually there. Also the acting of the characters is obviously very important, having the correct eye line. Another factor would probably be lighting. If a scene is set in a low light situation and the live action stuff is really dull, then you don't want your animated characters looking like they are in full sunlight.
I decided to do a tester for my animation technique. I think I can get away with just photography in the background because from this test I can see that I can make my animation interact with the photography. I can do a really wide photograph and pan across it giving it the illusion of being a video! This means I don't have to worry about the fact I have never done film before, I can just use my photography skills. Here is my quick tester animation. I actually quite like it!
So today I decided to do a test run of the idea we had for the start of the animation. I think it could look really nice! However unfortunately I am having a lot of trouble with it. The actual creation process is going fine and for some bits I am planning, I have tutorials on them coming up. But when I went to save, it decided to tell me there wasn't enough disk space so i started deleting a load of things and it still wouldn't work. Then I noticed the file format was .psb instead of .psd so i thought that might be it and i think it helped a bit but its still being extemely slow! I also thought this might be because of the size of the document, I wanted it to be larger than it needed to be so I could pan around but Im thinking I went a little too big. It feels like I have wasted a day but I guess its good that I found this all out now rather than when I started the real thing. Hallelujah! I don't know how i did it but i managed to get it to save properly! I think part of the problem was having a ways too big canvas (i had it on mm instead of pixels) Here is my test run of our idea so far to see what it would look like. Theres also going to be facts etc on it but as we haven't figured out what they are yet.... i didn't put them on.
Who is my audience? People that don't know about food waste and where food actually comes from What do i want to tell people? I want to tell people that when they throw food away, they are wasting more than just that piece of food. we are just buying food to throw it away which makes suppliers think that we need the food so they produce more meaning there is a strain on resources and more energy and water etc is used to produce all these things that just go in the bin. I also want to show them exactly what goes into making one thing like a sandwich and how much stuff your throwing away. What style do i want to use? I want to try and do a hybrid style of film/photography mixed with 2D animation Why? Because I am interested in photography and I think it gives it a nice aesthetic when you mix the two. I think this will also show that this is a real life situation because I'm using a real life background. I want the 2D to interact with the background too. I think I might be able to do this with just photography but that all depends on my idea.
This animation is pretty cool. It's a documentary about basically peoples views on food. But they voices are dubbed over animated food so it looks like the food is talking. I think thats a pretty cool way to go about it. It makes it sort of an interview process but it's actually just animation. Another different way of showing food wastage is this animation: https://www.youtube.com/watch?v=ioCzxxqgLf0
It uses a story line to get its message across which I think is actually a really good idea. It makes it relatable and engaging and actually less fast paced so the information actually goes in and makes you think about what you are doing. This makes you think about the simple waste of 1 beef sandwich and what went into it to make it and how much waste has come from leaving just this 1 sandwich. I really like this idea and I think I might use it. Possibly not the story idea but the taking one simple thing and dissecting what has gone into producing it.
I like how this video ends with ideas on how we can make the world better: reduce waste, reuse leftovers, redistribute surplus.
I also like the way this video ends. It tells us that the amount of food the first world wastes, is enough to feed the third world. Now thats crazy and it almost makes you feel like its our fault that the third world hasn't got enough food!! I also like the simplistic design of this how its just 2 colours. And i am a big fan of when you zoom out it makes a picture though I felt it was a bit obvious in this and it kept panning between lots of different parts of the image rather than naturally progressing like the RSA on I have seen.
This video is also saying about how we could help the 3rd world. I think it is a very good point. Why don't we figure out how much food we need minus it from what we actually produce and give the left overs to a third world country. Ship it straight there for free as we would have been throwing it away anyway. This would end world hunger surely? But it wouldn't stop the drain on the resources of our earth though...
animateddocs.wordpress.com poetic mode- subjective interpretations to the subject- little dialogue expository mode- the voice over/authoritative voice, rhetoric observational mode- simply observing, not interpreting, fly on the wall reflexive mode- the documentary aware of itself or process-like a hand drawing it personative mode- the director is in the middle of the subject- the thing is experienced by the director The first ever documentary was The sinking of Lusitinia by Windsor McCay. They had to explain at the beginning of the film that this was not real it was just a recount of something that had happened in the past.
A is for atom- an educational style of animation.
victory through airpower-
Teeny little super guy- this is a crazy little animation I would never thought of rawing a guy on a see through cup! so clever!
charlie says- extremely creepy but this was used to inform children of dangers
every mothers nightmare cant find the video but it was weird about a baby falling out of its pushchair, its pretty creepy. rail safety- dumb ways to die- informs about railway safety in a fun way
did i say hairdressing? i meant astrophysics https://www.youtube.com/watch?v=kIcWzLQW004 war story- Ardman- still technically a documentary but this is done from the first personas perspective
studio aka- they do lots of different animations but the link is to one about meth use. I think this series of them is really hard hitting and clever but done in a poetic way. http://www.studioaka.co.uk/OurWork/themethprojectcampaign story corps- nature of war- a very fun flash based but documentary animation
creature comforts- not actually strictly documentary as nothing said is very factual.
sensory overload- I really like this how its shown how this kid is feeling. I actually got that he was autistic without being told which proves its good. https://www.youtube.com/watch?v=vEg6uFMy_RQ waltz with Bashir- a feature length animated movie about a man who tries to find out who he is.
Luckily I found an animated version by the same people! So much easier to digest! Which shows the need for these kinds of animation. I like how this animation flows and is simple and to the point. There are also some good facts on there that I could use in mine for example: Wasted food emits 3.300.00.00 giggatonnes of green house gasses. If this were a country, It would represent the third largest emitting country in the world.
Luckily I found an animated version by the same people! So much easier to digest! Which shows the need for these kinds of animation. I like how this animation flows and is simple and to the point. There are also some good facts on there that I could use in mine for example: Wasted food emits 3.300.00.00 giggatonnes of green house gasses. If this were a country, It would represent the third largest emitting country in the world.
This video is a sequel to the first and actually is more relevant to what I want to talk about. In fact it talked about EXACTLY what I want to say. In this video they used money to show wastage. I don't think i will do that to the extent they have but I think i will throw it in there somewhere.
Some facts I took from this were:
30% of global food production is lots after harvest or wasted in shops house holds of catering services, which represents $750,000,000,000 worth of food every year.in retail that number is $1,000,000,000,000
I put together a Spider diagram of ideas to help me get thinking about what I want to do my animation on.
I think I would quite like to do something on the purple bit what is like substanance and how much we actually need to eat in comparison to what we actually eat because there is a lot of wastage and that isnt just a bad thing because people all over the world are starving and cant afford food but because we are killing these animals to use as food and then they just get thrown away, meaning we killed them for absolutely no reason. Also that means we have to create new life to replace the animals that have been killed for food which costs money to feed them and look after them and it just seems a bit of an expensive way of doing it.
I was thinking I would quite like to do an animation that is live action mixed with 2D animation. I have no idea how or what right now but that is what I would like to do. Anna found this video and shared it with me and it's exactly the kind of thing I was thinking of! It is really simple which is important not only to get the message across but because I have never done this kind of thing before so I don't want to over complicate things.
So apparently there is a LOT of information to go through in the full living planet report. I am finding it really difficult, not only to stay focussed on it but to pick out information relevant to what we are doing!! i have tried but i am really struggling so i hope Aggie gets on better than myself. However, me struggling to process the information has shown me the need for this animation so that people can have another way of getting this information in a more friendly, understandable way.
Here is the information that I did manage to pick out that might be good to include in our animation:
-WWF’s mission is to stop the degradation of the planet’s natural environment and to build
-a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.
-We do not inherit the Earth from our ancestors; we borrow it from our children.
-We need a healthy planet for a stable future. This means we need to consume more wisely and produce less wastefully, to harness clean energy, to manage the world’s resources better and to halt the loss of our key habitats and species.
-We rely on nature to meet all of our most basic needs - from food and shelter to the water we drink and the air we breathe - and if we continue to mismanage the Earth's resources there will be serious consequences for our future food, water and energy security.
-We are living as though we have more than one planet at our disposal, and if we continue to do so, we will create huge problems for ourselves in years to come
-Wildlife populations worldwide have declined by 52 per cent since 1970
So today we met up and discussed what we are doing. Firstly we agreed and signed our contract :
Next Aggie told me about her idea. She thought we could do outlines like we had seen in previous videos that we both liked and the outlines could follow on from each other in one long line. Then she remembered i mentioned a video where at the end you zoomed out and had an image so she was thinking we could do something a bit like that maybe. I thought it would be cool if the line was making like a journey and like it was a piece of string so its like the same length all the time making these images but that wouldn't work if we wanted a final image at the end so we will have to see. We then started bouncing ideas about and we were thinking we might start off with an image of a globe in outlines and it would say something like our planet is home to....(some statistic of people and animals or something) ...then the line would come off the globe and turn into a few animals and a human and trees or something to show the variety. Thats as far as we got really but that is the general idea that we want it to have a journey and fluidity about it. I was just now thinking that it would be cool if when talking about the water or sea life that we could go into a pool of blue and the line would move like its swimming or fighting the water or something then jump out when we were talking about land again. I think this would give some diversity and something interesting to make it a bit different and draw your attention back. Also we have decided we don't think were going to have a voice over, just music. Aggie had to go do some screen printing stuff this afternoon so we decided that that was it for the days work and we would both go and do research and ideas at home as it was hard to concentrate on reading the information in a noisy studio. So we what we are going to do it pick out bits of information from the living planet report that we would want to use in our animation and hopefully this will give us something to work on to help drive our idea generation. We also said both of us mock up our own ideas of what the storyline could be working with the theme we have discussed then we can show each other and pick out bits we like and mash them together and hopefully that will give us a fairy solid idea.
When we have decided on our idea, we will get together and put our proposal and pitch boards together which we will be presenting on on 26/02/2015
What are your priorities as a team? We want to create an animation that solves the issue WWF have put to us in a simple, elegant, fluid way that gives you lots of information but not in an overwhelming way, that makes you think about the way we treat our planet. What problems do you foresee with the project?/ how will you resolve this? I dont foresee many problems except creative difference but at the moment that doesn't seem likely as i think we are wanting the same kind of thing. Possibly a problem in deciding fully on a design but i think once we have found something we are happy and passionate about we will have no problem decided that that is definitely the idea. Who decides on the solutions? I think we both decide on the solutions, this is collaborative practice after all.
So from what we have looked at so far we want our animation to be:
Simple
Possibly outlines
Containing info graphic information
Clear
Make the audience think
If we use audio, it backs up the animation and visa versa
Contain images of animals
Dynamic engaging camera movements
What we don't want:
Too many numbers and confusion
Talking animals
Visuals that don't match the audio
We have arranged to meet on Thursday and discuss ideas and thoughts, I think we will come up with an idea then and then we can think about the list above to decide on style and actually how we are going to do this.
I don't really have a specific idea as such yet, I just would like to portray that what we do as humans, directly effects animals and our earth. And maybe would like to end it with a rhetorical question or a thought so people go away thinking about it.
Aggie emailed me saying she has found some more videos. This one we both liked the beginning part where it outlines animals. We also think that the infographic information is increasingly becoming a good idea. http://vimeo.com/81885951 This one isn't to do with WWF but Aggie liked it so sent me it. I think its a really neat idea how its just lots of simple shapes that all fit together to create families. http://vimeo.com/10753182
Through emails, we have both agreed that the style should be simplistic, 2D, using infographics to show facts but not too number heavy, with a nice visual style. Possibly like the outline styles we have found like below:
I really like the background texture on the second image as well I think we should definitely use something like that if we go that simplistic.
I decided to make my next qwertee design a little more commercial as in something thats quite popular. So i thought batman! everyone likes batman and it makes a great shirt! so i started googling images and i found a few that inspired me:
I really liked the whole black and white thing and i thought a neat idea would be to put it on a black shirt and just draw the white parts! After doing it i realised doing the black parts would have been easier but wouldn't have got the effect i wanted.
This is my final design. I am actually really happy with it! Im hoping this will get more votes as it is a more familiar image that people might relate to. I also made more of an effort on the background because i thought this may help sell it so it looks more impressive and you can see the design more up close.
Voting has finished now, it got 622 votes!! so happy with that! From this i think i have learned that using characters or something that exists already makes it more likeable and people will relate to it more and vote for it because they recognise it. This is something to bare in mind for next time!
I have submitted my first qwertee design!! I like it, I just hope other people do too! It's quite a bad joke really but bad jokes are the best!
The fork was going to say 'you're so shellfish' but i decided on this instead because I thought it was funnier! I think the reasons people will like it is because it has comic value and also its cute!! I plan to do at least 2 more of these in this style and then maybe another couple of designs in a different style!
I think I have decided against this design for qwertee because I was doing a cartoony style with black outlines and then I tried to do the ice cube and I don't think it works. Basically the idea was to do the saying Sugar honey ice tea which spells a swear word but do this visually. It would've been without the boxes around the edge that was just to keep sizes. I have really gone off the idea I think it looks pretty lame.
WOW-Thats a lot of work to do in a short amount of time! I have decided there is no way I will keep this all in order if i don't write it down. I also feel like I'm already getting behind after being ill for a week. So here is my action plan, for the next 2 weeks I have written down what i need to get done on a daily basis. I will tick off what i have done and in the notes section I will write what still needs to be done or any problems I encountered. I think if i try and stick to this plan as best I can, in 2 weeks i will be caught up and well on my way and know what I am doing will all of my projects. I will try and do this every few weeks.
I am looking into the rules for making a qwertee design before I get on designing and this is what I have found.
"Mockups must be less than 200kb or they will not upload! Mockup Size must be exactly 900x500 pixels. You can upload your image in JPEG format ONLY, just keep file sizes below 200kb or it won't upload! You must show your design on a t-shirt, use our mockup kit below to help you achieve this. Your design must fit within the box on the mockup, that’s the maximum print size. All artwork (including any background images in your mockup etc) must be your own, you have to have created all of it yourself! In the case of a plagiarised design they are always noticed and we will most likely delete your account so don’t do it!
In general designs are limited to 5 colours on dark shirts (every shirt colour except white, sports grey and light blue) and 6 colours on light shirts (not including the shirt colour itself in both cases). No gradients are possible, but you can use halftones to create the illusion of extra colours. We receive too many designs every day to put them all live so there is a basic selection process and not all designs are accepted. If we reject your design we will tell you why. We also select some designs to go into the Newest Designs (Selected) category (which is the default one when you go to the vote page) and some others into the Newest Designs (All) category so if your design is live it will be placed in one of these. Your design must be of a reasonable level of design skill to be accepted, see the current designs as a guide."
I have found a couple of videos I have found that I think have unique points that we could work with.
This one is called Man. What I like about this is that he just strolls into this place and starts using things and killing things like its nothing just for his own personal gain. This carries on until he has completely changed the way the world is and then aliens come down and kill him just like the man killed the animals. It's a really hard hitting way of showing people that this is actually how we are acting but because its in animation and done in a comical way, it is easier for us to digest. However I don't like the design of the man. I also thought it was wrong how the man was walking to the left because that portrays going backwards or the wrong way but then i thought perhaps that is intentional because ruining our planet this way is a step backwards and the wrong thing to do. I do like the idea of having a visual representation of how what we do affects the planet/the animals. I don't think this tone of voice is appropriate to WWF but the idea would work in a less graphic way.
This other video is called End overfishing. What I like about this video is the statistics we can see. I also like the 3D globe with the water but I believe we are wanting to go the 2D route on our project. What I do take from this is the movement in the animation like when the are talking about the aeroplanes and they fly in from the foreground, I think this is very visually engaging and jus the way they pan shots. I also like the voice over, it makes it seem very personal and like a David Attenborough show, I think this works well with the visual statistics as it helps the information go in.
Aggie has also done some research, she chose to look at pre existing WWF videos. Here is what she found and what my personal views are.
I quite like this video as it shows the 'domino effect' that something can have. I really like that idea of literal dominos that are people taking a stand. I also like the contrast between the original black and white with the colour of the dominos showing a positive change.
This video I actually didn't follow very well which has made me think that our video needs to be nice and clear. I do really like the illustration style though how its just outlines and nice and simple and I really like the texture on the background.
I actually wasn't too keen on this video. I thought the visuals didn't really properly relate to the audio so it wasn't explaining what was being said it was more of a distraction. I also wasn't very keen on the illustration style but that is personal opinion. From this i have learnt that if we use audio it definitely needs to be properly linked to the animation and would be to help explain what is going on and they need to work in tandem.
I love the visual style of this video how its nice and bright and colourful and clean and cute. I thought it was a really unique and clever concept how they did something that seemed silly and not something you would do and then showed you that actually this IS happening in a different context and then ends with a rhetorical question making you really think about it and although you were kind of giggling at the start, now your thinking oh actually...yeah thats pretty wrong. This is what we want to do, we want to make the audience think otherwise they will just see it as a video. If we don't leave a lasting impression, we won't get the target audience to think about how they are treating the world.
This video is film but I get the reason Aggie looked at it. Its the split screen idea. I think this could work really well with animation perhaps having the left side as human and the right as animals and you can see that as the human does things, it affects the animal and you can instantly see this.
I think a good thing to do from here would be to find some more videos like this and dissect them and find out what works and what doesn't. When we have done that we should create lists of the things we have found that we would like to include or want to consider, and the things we have seen that we definitely do not want to include.
I wasn't really sure who I wanted to work with. I definitely wanted someone with better illustration and character design skills than myself as I want my work to look nice and professional but I wasn't bothered whether that person came from illustration or animation. Later in the week I received an email from an illustration student asking all of the animation students if they would like to work with her and I had a look at her work and really liked it so I said I would like to work with her. Aggie and I have chosen the WWF brief as when we came to the table, that was the common brief and both seemed to have similar ideas for it. She seems very nice and also seems hard working and organised so I hope this will be a good partnership. What problems are identified in the brief? -Wildlife population has decreased by 52% since 1970 -We our taking more than nature can replenish and jeopardising our own future and planet What i believe the problem is what humans are doing is affecting the animal population and we need to show people this so it stops.
What is the brief asking you to do about this? -Inspire a new generation to understand that we all have an impact on our planet and an effect on the earth. -find a way to show people that the we need the planet and the planet needs us -Take the living planet report findings and make them relevant and accessible to the 'always on' generation What is the brief trying to achieve?
-Get our generation to understand that everything we do has an effect on our planet and if we carry on the way we are, we won't have a planet. Who will it benefit? -All living things everywhere for generations to come -The earth -WWF Who is the audience? -14-24 year olds How will this message be delivered? -In a way that is accessible to the always on generation -Animation up to 2 mins long Can you see any problems responding to the brief? -having enough time to do it why did we choose this brief? -It gives opportunity to combine mine and Aggies skills effectively -We are both interested in animals and conservation -We both chose this brief and think it has a lot of miles in it important things
-No talking animals -Up to 2 mins long -Use the WWF logo in brief pack
Things we need to do -Look at the living plant reports from 2014 and dissect what we would like to use -RESEARCH -look at existing campaign/wildlife ideas -animation -pretty -animals -idea animation where it turned into a light bulb -polar bear catching a fish and falling of the ice cause it disappeared
Food -ratatouille -one human family -England love food hate waste -rsa short -man -chipotle commercial -end overfishing -rolling wild -water changes everything -what is organic food -advice- who is your audience -pay as you feel cafe -our daily bread -food inc -supersize me -samsara food - animators can get this message across without the grousome images -support organic food
DEADLINE 15/5/2015 2.30 interim 27/03/2015 -Professional work- this will be shown to people -topic has social cultural ethical and commercial awareness -explore and try things out -full length fully finished piece of work with a start a middle and an end -documentary animation -bring an example of a piece of documentary animation that you've seen -overlap with PPP on exhibition -project 1-2 mins long including title and credits -Quality not quantity -make a poster and marketing material and press pack -collaborative work but assessed individually -demonstrate and articulate and evidence all the things you've done and tried and what you've learnt.
Brief -work as a team or individually -or co-operatively - being the director but sharing skills and supporting each other -broad topic -food banks, pay as you feel cafes, health concerns of food types, ecological/sustainability concerns with growing and distributing food, healthy eating -animating real stories, creature comforts, doc-drama, motion graphics, hybrid, funny or serious -contain the college sting at the start Pre production
-Present a pitch on 27/02/2015 -concept art, animation tests, research -get feedback and final negotiation from that -demonstrate that you have done in depth research-FACT CHECK -material play -10 min pitch -burn stuff before the pitch onto a dvd Production -8th may=test screening of animation -hand out questionare to help finalise it -explain changes if there are any -keep blog up to date -GANTT chart if your working in a team -animation will be part of the pop up show -lots of tests
Distribution -Marketing materials, press pack, poster, -logline-short synopsis/discribtion -storyline (250 words) -3 images from the animation -5 images from the process - storyboard, concept art, behind the scenes -crew director bio -use this to create DVD box art and dvd screener -prepare your own questionnaire for pop up show -what was the message of the animation? -revisit and edit the film before hand in deliverables -final animation 30MB .h264 720p or 1080p -marketing material- dvd box art, youtube art work, synopsis, press pack -blog posts
We were asked to fill in this sheet to help us figure out what we could offer and what we needed from other people. I found it quite hard to think of what skills I have as I haven't really thought about it before.
I decided to choose D&AD briefs for this project as apposed to YCN as the YCN ones really didn't inspire me much last time and they haven't got any new ones. Brief 1: WWF I chose this brief because it has the opportunity to do an animation. I instantly had some ideas for this and I think that is really important when choosing a brief. It shows that it has inspired you. I also think that it has some miles in it as there is a lot of things you could do for this brief as it wants you to engage with the 'always on' generation so that means a lot of online presence which could include apps and games and TV ads and online posters with links to videos and information. I think its a really flexible brief with a lot of room for creativity. I also think this brief would give me opportunity to work with an illustration student as I think it potentially has the opportunity to draw a lot of animals. Of course I wouldn't have to go down this route, i could do more like an info graphic type of animation but I think the animals might draw in peoples attention and make people think more about the effect on them. Brief 2: Npower I chose this brief because I quite liked the idea of designing an app or something that could help to 'demystify' household energy. I thought of an app because I think that would be quite useful and apple are always saying 'theres an app for that' of course it would have to work on all smart phones. My idea was to have something that would show you how much energy you are using, where it is going and how you can change how much your using like by turning the lights off in rooms your not using etc. I thought this would be nice as I have done graphic design and web design before but never thought of designing an app before so i could possibly transfer my skills. I quite like thinking about how the audience would use my product and how interactive and useable it would be and what would need to link to what and what would be helpful and what would just be clutter. Brief 3: John Lewis I chose this brief because I thought it looked quite interesting to redesign the packaging. I quite like John Lewis's christmas adverts and the feeling they give you and I thought i could maybe integrate that feeling into the design of the packaging. I don't quite understand how you get packaging for online purchases though. I am thinking it is what it is delivered to your home in. I think i would quite like to do some packaging design as it has been a long while since I did any but I did really enjoy thinking about the logistics of how it would fit together and how protective it would be of the item inside and how you would need different sizes etc. This means that the project as miles in it as theres lots you could think about doing, not only the design but the range as well. It also wants the excitement and engagement of if you went in store and got it so I was thinking of having friendly messages saying your package has been ordered and you can track it etc. then theres a note in or on the box saying along the lines of they hope your satisfied and all the information like returns policy etc.
