Wow

This is such a clever idea! The ANAR foundation in spain use a lenticular screen so that from one angle you see one image and from another angle you see another image. So from a child under 10's height, they can see the childline number and a different word offering help. This means that even when children are walking about with the people that hurt them, they can get information and the abuser wont know. This means they don't have to go looking for it and risk getting caught! Also, other adults get an awareness message.

This lenticular idea is also used to make things 3D without glasses. How it works: The screen produces 2 sets of the same image, each eye sees one image. Your brain puts them together and you interpret it as a 3 dimensional object.
I was just researching this ad and found a very interesting point...what is the point in creating this secret advertisement if your just going to put up an online video about it...Another problem I can see is that very small children can't read or at least not fast enough to read it as they pass by.
However this campaign was successful because they used technology to target the correct audience, it should have been done before and it's a bit different to the campaigns you usually see.
I will bare this advert in mind when thinking about my target audience. Do i target the parents or the kid?